Situations
Is this you
Owner
Chairman
Investor
- Growth has stalled but we really don’t know why
- Our customer base is not growing fast enough
- Breaking into new markets hasn’t happened for us
- The company is not achieving business targets
- No one seems to be clear on what our USPs are
- Funding running out before track record established
- Unclear what we must change to become profitable
- I still don’t fully understand our marketing strategy
- Not sure we are focusing on the right opportunities
- We need an outside view of what is going wrong
- A major new competitor has appeared on the scene
- Margins are under terrible pressure all of the time
- I don’t really believe what marketing agencies tell us
- Company is not applying continuous improvement
- Business losing focus with too many distractions
- We are not sure what is holding the business back
- I seem to read about our competitors all the time
- I am worried that our core exit strategy is at risk
Relate to any of these
CEO
Managing director
Founder
- We are missing a clear marketing action plan
- I am not sure what we should be doing differently
- We are still not closing enough new customers
- I am under massive Board pressure to deliver more
- We have a major gap in marketing skills and expertise
- Not enough people seem to want our products
- I feel isolated without someone to share ideas with
- It is difficult to set priorities with so much going on
- Marketing need more coaching and mentoring
- Sales are not converting enough opportunities
- We don’t describing our business consistently
- I am embarrassed to show customers our website
- Sales and marketing are now blaming each other
- Our costs have now started to exceed revenue
- I never have time to finish our business plan
- We are consistently missing agreed sales targets
- I don’t have time to work through all the issues
- Without more data Board meetings are a nightmare
Looking for a solution
Sales director
Sales manager
- My sales team need more high-potential leads
- We are doing OK, but are missing opportunities
- Our competitors are taking all the good clients
- We seem to end up selling on price all the time
- To convince we need references and case studies
- I want us to start effective marketing campaigns
- We need to build a strong customer base faster
- I am really not sure who we should be targeting
- We find it hard to build credibility with prospects
- I don’t know why our sales funnel isn’t performing
- We are doing marketing without a clear strategy
- Our services are great, but selling them is difficult
- We must get more value from our marketing budget
- Not sure how best to use lead scoring and nurturing
- Our junior marketing person always needs help
- How can digital marketing and social media help us
- I need someone to manage our marketing suppliers
- Our marketing agency always wants us to spend more
