Step by step approach
Strategy
Happy Chairmen, Owners and Investors
Happy CEOs, Founders and Managing Directors
- Develop a strategic business growth plan
- Create and implement a marketing action plan
- Set and track marketing, sales and business KPIs
- Drive continuous improvement programs
- Get the most out of contractors and budgets
- Help optimise overall business strategy
- Refine product, services and pricing strategies
- Become a key part of the management team
Impact
Happy Customers
Unhappy Competitors
- Identify and exploit competitive differentiation
- Develop a strong and effective value proposition
- Focus core messaging on key customer benefits
- Exploit customer references to build credibility
- Refresh the company and product branding
- Deploy messaging consistently in all material
- Create compelling content to drive engagement
- Integrate brand identity into all sales channels
Website
Happy Prospects
Happy Visitors
- Create a new website productivity strategy
- Make the website a business generation tool
- Provide a clear journey for each category of visitor
- Update the design to incorporate new messaging
- Add new content to increase online registrations
- Exploit video content to quickly tell the story
- Drive new visitors with SEO, social media and PR
- Track visitor behaviour to drive future updates
Growth
Happy Sales
Happy Marketing
- Generate more high-potential targeted leads
- Identify new profitable sales opportunities
- Align sales and marketing targeting strategy
- Create innovative and effective campaigns
- Deploy highly integrated marketing programs
- Refine sales process to increase conversions
- Exploit CRM and marketing automation tools
- Measure, analyse and optimise marketing ROI
